Retail & e-commerce Digital Marketing

• About

  The client is a leading provider of Innovative Home Décor, Gifting, and Designer Furniture e-Commerce brand. It manufactures and sells a wide range of products across the country with an aim to make this a B2C Unicorn brand with a luxurious range.

• Business Need

  The client wanted to acquire new customers and work with a number of architects and interior designers in select cities across India and wanted to generate enquires of POR (price on request) and Sell Online other products which had prices on Display. It wanted to partner with an experienced Digital Marketing Strategist to help them run Awareness, Leads generation, and Conversion campaigns on Facebook, Instagram, and Google AdWords targeting Luxury buyers in eCom.

• Solution

  A dedicated team of 5 Digitalspecialists(including one strategist) was assigned to the first pilot project for 3months. The team made created a digital strategy to target a festive offer of 15% off on all catalog items on the occasion of Diwali where people rush to buy these Home Decor, Gifts, and Designer Furniture items and ran aggressive online media spending on Facebook, Instagram, and Google. The ROI was 10X of the media spends and there were thousands of new luxury e-commerce buyers who became aware of this innovative designer brand in the eCom world.

Outcome