We are doing Market research and Lead Generation activity in-house for our company “Volans”. Our Market research involves planning the data sample for specific industries, data mining, data processing, and analysis. Once the data analysis did we use the database for cold calling/cold emailing and generating the demands for our company.
We wanted to source the database by ourselves to reduce the dependency on third-party vendors and other social media campaign costing. Since we are an outsourcing firm so we had our team to start the pilot for the same.
A team of 10 dedicated agents conducted outbound calls to a large dataset of audience and educated them about the services, generating interest and setting up the F2F appointments/E-meetings. We are using Market research and Lead Generation tools like Google trends, SurveyMonkey, Facebook Ads, LinkedIn Ads, Search engines, LinkedIn Sales Navigator, Zoominfo, Lusha, Apollo Database, etc. A team of 10 agents is doing market research using various tools and doing surveys.