SEO and SEM Services

Our SEO & SEM Services

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SEO and SEM Services

VOLANS helps organization register their online presence on leading search engines like Google, Bing, Yahoo, Baidu and Yandex with its comprehensive suite of search engine optimization (SEO) and search engine marketing (SEM) services. Our services guarantee increased visibility and high ranking for brands against competition across various search engines. Our SEO and SEM services are industry agnostic and can aid both business to business (B2B) and business to consumer (B2C) organizations in adding value to their overall digital marketing efforts.

 

Search Engine Optimization and Search Engine Marketing although inter-related to each other have a key difference. While SEO is an organic method that requires a long term strategy to show results, SEM is an inorganic method and can drive instant results. It is however important to align the strategies for SEO and SEM together as both complement each other and if done right, can deliver excellent results for a website.

 

Search Engine Optimization involves a set of processes and techniques to optimize a website so that it can rank high on search engines like Google, Yahoo and Bing. It follows the guidelines or best practices marked by these search engines. SEO activities include generating a set of keywords related to specific business with high search traffic; developing relevant content based on these keywords; use relevant meta tags, meta descriptions, alt tags etc; design web 2.0 friendly pages; create backlinks amongst several others. It is a combinations of more than 100 best practices that are adopted both on the website (on-page) and outside the website (off-page). It is a gradual process and takes time to show desired results.

 

On the other hand, Search Engine Marketing is an inorganic means of getting high ranks on search engines by paying them for relevant keywords. It includes pay per click (PPC); cost per impression (CPM); click through rate (CTR) and others. There are other SEM activities too which vary as per each specific platform. SEM is a simple and quick means to get a steady flow of high intent visitors to a website. It is used by businesses to get a steady flow of traffic. Most ecommerce companies use SEM as the space is highly competitive and every visitor is an opportunity to sell.

 

VOLANS offers a combination of SEO and SEM service offerings to clients to maximize the returns on their digital investments. We customize our solutions to deliver measurable results for each specific client. As a leading services provider, we understand there can be no standard template for every client and a robust reconnaissance of each business is necessary to deliver optimal results. We work with our clients to understand their business, their products and services, target audiences before developing a successful solutions framework.

 

We have a highly qualified team of Certified Professionals from leading organizations like Google, Facebook, Hubspot amongst others. By partnering us, you can be assured of placing your business in the right hands.

 

If you are looking for a professional third party agency to manage your SEO and SEM requirements, call or write to us today to get a customized proposal for your business.

 

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